Business Plan

If you are interested in establishing your own Action World Park, we will assist you in every way:

LOCATION: We will describe the ideal location for a park based on many years of experience both in travelling with circuses and opening our Action World park.

Birds Eye View
Birds Eye View

DESIGN: If you send us a Google Map of the site we will design your park for you. We will place scaled images of our rides on your site as per the proposed park shown here on the right. We have the experience to design the park so as to use a minimum of staff as this is the most expensive part of your operation. We will then communicate with you and change the design to your specifications until we have it exactly right.

INSTALL: If it is a large order, Freddy Osler will personally be present to help you do the install of all the rides. If the order is smaller, we have agents around the world that will assist you.

STAFF TRAINING: Staff training will take place at the same time as the install. There is not great skill involved in operating any of the rides except the Trap-Eze which takes 4-7 days of training depending the skill level of the staff.

OPERATIONS: We will share with you our full experience in running our park. This includes staff numbers, ticketing, maintenance, etc.

MARKETING: We have had many years experience in marketing this type of business and we would help you in every way possible. Many businesses do not know how to qualify their marketing: how to ensure that the money they spend is bringing money back. We will show you how to do this. We will also show you how to get into the niche markets such as the very lucrative School Market.

Why should you buy an Action World Park?

As we screamed on the Home Page — There are enough of our products to create an entire theme park and the extremely low cost of such a park means that it is possible to establish an Action World theme park in cities and towns that are too small to support a traditional theme park. Such locations have been filled up with water slides, climbing walls, ropes courses and such but NONE of these compares to an Action World park for sheer attraction.

UNIQUE

Our products are unique, patented and extremely difficult to copy. There is only one factory in the world with the necessary knowledge to manufacture our products and therefore we are able to offer you a totally new product for your target market with very little chance of competition... EVER! We have now been operating our Action World park in New Zealand for four and a half years and we have increased our profits every single year. The reason for that is that children LOVE our rides. There are certain ‘evergreen’ activities that children will never tire of. These include water slides and climbing trees or the modern equivalent of that and our Aktion AttraktionZ range of products absolutely hits the target.

THEMES

There are enough products in our range to build an entire theme park and you have a variety of themes to choose from but our two favorites are:

ACTION WORLD: So far all the parks that have opened using our products have used this theme. It is a theme that people instantly understand and in our world of obesity and questionable fitness levels among our youth - this is something that parents and teachers are very supportive of (see ‘SCHOOL GROUPS’ below).

CIRCUS WORLD: Circuses are always a popular theme with children and — since many of our products are derived from circus skills — a circus theme is a natural. Staff can dress up in circus costumes of some sort (clowns?) and the shade marquees can be made to look like circus tents. Food and beverage can be heavily themed along circus lines and allows the inclusion of circus favorites like candy floss and candy apples.

Where can you see an Action World Park?

PAIHIA, NEW ZEALAND: The very first Action World park was opened in Paihia in December 2005. Paihia is a small village of only 2,000 people but it is a tourist destination

JOHANNESBURG, SOUTH AFRICA: Our very first Action World franchise operation in Johannesburg, South Africa opened in August 2009. Because of the excellent location next to a major highway a decision was made that advertising was most likely not needed. And this proved to be the case: during the construction of the park cars would pull up to the fence and people would ask (a) what this was and (b) when it was going to open. Without a single bit of advertising the park was extremely successful from the very first day it has exceeding their projected revenue figures for every month since opening.

TAUPO, NEW ZEALAND: Our second Franchise operation opened in Taupo, New Zealand in November 2009. The location is 7km from the city and 600m from the highway. It is so hidden that you cannot see the park even if you are 100m away from it! Despite this huge handicap the park has performed extremely well.

NISEKO VILLAGE, JAPAN: Niseko is a ski resort and was traditionally empty during the summer. When the Citibank Group bought the complex in 2007 and established a Hilton Hotel, they needed a summer attraction and the Aktion AttraktionZ range of products allowed the to establish their ‘PURE ACTION’ park. This has been working phenomenally well for them.

Action World - Paihia, New Zealand
Action World - Paihia, New Zealand
Jose X - Johannesburg, South Africa
Jose X - Johannesburg, South Africa
Action World - Taupo, New Zealand
Action World - Taupo, New Zealand
Melbourne Docklands, Australia
Melbourne Docklands, Australia
Fox Studios, Sydney, Australia
Fox Studios, Sydney, Australia
Niseko Village, Japan
Niseko Village, Japan

What is the Target Market for an Action World Park?

The market for an Action World Park is very broad so it depends on your location and who you are targeting:

THE FAMILY MARKET: For most parks this will be the main market. Children between the ages of 5-12 are the most enthralled with the rides and parents LOVE watching their children participate and develop their motor skills. The ideal park for this market would include a BBQ area so that it becomes a full day out for the whole family.

Coca Cola
Coca Cola

THE ADVENTURE MARKET: If it is marketed correctly then the Backpacker/Adventure market works very well. This was proved recently when Coca Cola contracted Aktion AttraktionZ to create a ‘COCA COLA LAUNCH PAD’ as a promotional tool to launch their new ‘HAPPINESS’ marketing campaign in Australia. The tour covered the major cities of Australia and proved to be the most successful promotional tour that Coca Cola have ever implemented with large crowds wherever they went. There were three rides (Super Swing; Trampoline JumpZ and Slam Dunk) which were all accessed by entering the Coca Cola bottle from the front and climbing up stairs to the individual rides. It is important to note that the above two markets don’t mix happily. If your park is full of children, then the adventure crowd will generally stay away as they do not want to be seen to mix with children. Also, the appearance of the inflatables can influence the market: If you want kids — make it bright and colourful. If you want the adventure crowd — design accordingly. Black with death-head skulls as graphics?

SCHOOL GROUPS: Because of the enormous ‘Politically Correct’ appeal that Action World has for parents and teachers — we are seen as ‘The Amusement Park for the Current Age.’ Every single ride in our park requires either physical exertion or motor skill development or both. With the result that fully 25% of all earnings from Action World Paihia comes from school bookings and the other parks look to be heading in the same direction.

THE SMALL CHILDREN MARKET: Aktion AttraktionZ will soon launch a range of products specifically targeted at small children 5 years old and under. These rides will be extremely easy to erect and will be guaranteed safe for little children.

Want to talk to someone who owns an Action World Park?

If you are interested in this and would like to commuciate with any of our Franchisees, please contact us and we will put you in touch. You are also welcome to visit any of our franchise parks.